Morton Sea salt

Tasked with product redesign, I chose Morton Sea Salt, focusing on refreshing its iconic branding while maintaining the recognizable Morton Salt Girl. Inspired by the sea salt theme, I reimagined the Salt Girl standing atop an umbrella, floating on the ocean. To enhance the design, I incorporated several stylizing techniques: a rippling texture for the ocean to add depth and movement, drop shadows for birds and fish to create a three-dimensional feel, and a mosaic tile pattern for the salt pouring into the ocean to introduce a visually interesting detail. Additionally, I redesigned the text, opting for a more elegant font for the Morton Salt title, enhancing the overall sophistication of the bottle design.