CONTE’s PIZZERIA
Business Branding
Target Audience: Conte’s Pizzeria (loyal customers and Princeton University students)
This branding project for Conte’s Pizzeria in Princeton, New Jersey, draws on the nostalgic and local pride associated with the Princeton Tigers. The logo design features a playful cartoon pizza, using green and red to match Conte’s original signage. The pizza box design is simple yet distinctive, with tiger stripes adding a creative flair. The brochure utilizes Princeton’s tiger colors and incorporates organized menu items with vector images for easy recognition. A serif font was chosen for improved legibility, and a bread bag mockup was included to complete the branding package. This cohesive design modernizes Conte’s Pizzeria while celebrating its heritage and community ties.
