Gun Violence Campaign
Target Audience: Advocates for gun control, particularly those active on social media platforms
Tasked with creating a photomontage addressing a social issue I resonate with, I chose gun violence. These pieces highlight the educational system's failures in protecting children from gun violence. I leveraged my passion for social media to transform these into Instagram posts advocating for change. Three powerful images were selected, and captions with relevant hashtags were crafted to amplify the message.
To bring this concept to life, I created the brand “United Against Firearms (UAF),” complete with a logo featuring a finger gun shooting out hearts, symbolizing love over violence. The final Instagram mockups, designed with a dark and moody background to match the serious theme, showcase the potential of social media as a tool for advocacy.
